Reflections
Milky, powdery, Perfect Days, Whiteread, Beuys and Grojsman, supermarket playlists, and love letters.
Reflections explores the intersections of fragrance and life—or perhaps just the beauty and meaning we find in both—through the eyes of creatives who shape the world around us. We bring together old friends, new friends, and voices we admire to share their musings. Sometimes we talk about smell and the arts; other times, we simply linger in the quiet magic of being.
Reflections
Milky, powdery, Perfect Days, Whiteread, Beuys and Grojsman, supermarket playlists, and love letters.
Reflections explores the intersections of fragrance and life—or perhaps just the beauty and meaning we find in both—through the eyes of creatives who shape the world around us. We bring together old friends, new friends, and voices we admire to share their musings. Sometimes we talk about smell and the arts; other times, we simply linger in the quiet magic of being.
N7
The smell of clean
by Emma
For many, clean laundry carries the soapy scent of light florals. I, however, prefer to stick with unscented detergents — no fabric conditioner — leaving the crisp, wrinkled texture of fresh sheets to embody the essence of clean. It’s not that I dislike scented detergents (though many brands go way too heavy on the cheap fragrances). Instead, I enjoy the purity of a fresh start, new beginnings — a clean shirt that gradually absorbs the traces of my life: the fragrances I wear, the creams I use, the places I visit, and the people I spend time with. A cycle reset and repeated with each wash, ready to begin again.
Credits: Reflection by Emma Aars, photo by Steph Wilson.
N6
PUDRIG’s Haltung
by Alesia
Lately, I keep circling back to what I might say about this little universe that’s coming together—a brand, technically, though I find myself less drawn to the formalities of that word. Of all the things I could share, one feeling keeps surfacing—unexpected, like a deep, joyful sigh that leaves my chest light: it’s the gentle holiness of coming back to oneself, of being exactly who you are and landing precisely where you’re meant to be. There’s something undeniably sacred in that clarity, in the sense that every twist and turn has simply led back to this place of alignment.
So here we are, back on the road. Where it will ultimately lead—only the stars know. In the series Pudrig’s Haltung, I aim to share this path we’re crafting through scent.
Credits: Reflections by Alesia, photo by Steph Wilson.
N5
Musk
by Audrey
Once derived from animal secretions, all musks now are synthetic. Most people have the perception that musk is a smoky, woody, or masculine smell – but to smell “musky” is often to smell clean, skin-like, cottony, and sweet. Musk is innately sensual, as the smell was biologically hardwired to help animals find mates.
Credits: Reflection by Audrey Robinovitz, photo Steph Wilson.
N4
The texture of silence
by Emma
The renowned nose Jean-Claude Ellena once said that perfume whispers to our noses. His creations are sophisticated, modest yet full of character, always acting like a beautiful whisper. This subtlety brings to mind a question: Is there such a thing as the scent of silence? While most smells pass by our noses unnoticed, the idea of a truly scentless world is foreign to most of us—even our unscented soaps and detergents carry a characteristic smell. I imagine the texture of silence to be cold and powdery, like snow that mutes sound and makes everything feel bright, soft, and quiet. Ellena has captured the scent of water in winter, as well as an open field after rain. Perhaps the smell of silence is that fleeting moment when the weather shifts—everything pauses, creating space for new, fresh impressions to emerge.
Credits: Reflections by Emma Aars, photo by Steph Wilson.
N3
Orris
by Audrey
Orris is an interesting material. An extract from the root of the iris flower, once used to perfume the gloves of European royalty. Its smell is earthy, cool, and velveteen – halfway between makeup powder and soft suede. How strange to encounter an instance where the best smelling part of a flower is not its bloom, but its base?
Credits: Reflection by Audrey Robinovitz, photo by Steph Wilson.
N2
Powder
by Audrey
The misunderstood profiles of powdery perfumes are generally derived from purple flowers like iris or violet. Heliotrope, a delicate and poisonous bloom renowned for its nutty, almond-like aroma, is often involved as well. Some people fear powdery perfumes for the exact same reason others love them: they remind us of our past. Be it one's own memories of makeup bags or reaching up to the family boudoir, or our ancestral past – our mothers, grandmothers, and great-grandmothers who wore dazzling trails of powdery perfume like an accessory.
Credits: Reflection by Audrey Robinovitz, photo by Steph Wilson.
N1
Welcome to PUDRIG
by Alesia
Scent. It’s not just there. It moves. It lingers. It remembers for you, before you even realize there’s something to remember. PUDRIG is German for powdery. A translucent aura. Delicate yet certain beauty. A quiet kind of power. Just as we appreciate it. While our perfumes are still in the making (quality and craftsmanship take time, but we aim to launch this year), we ask ourselves the question—can our products exist with the same importance as the space they inhabit? A little bit dearer to us. A little bit more soulful. Perfume, like other expressions of the human spirit, lies at the core of what we do. An experience to be shared.
Credits: Photo by Steph Wilson.